FITBUSINESS is delivered through Catherine Igathe’s Alpha Group certification and Regional Director role. At its heart is a peer-to-peer Advisory Board Programme designed to help SMEs formalise their businesses and double their value within two to three years.
Members join a structured advisory board of fellow business owners and an experienced chair. Together they bring real challenges to the table, share accountability and access proven tools for growth, governance and value creation.
It is a practical, disciplined alternative to leading in isolation, giving SME owners the perspective, structure and support usually reserved for large corporates.